The way we smell can greatly affect how we feel and how we are perceived by others. Perfumes play a central role in our scent, as they can evoke different emotions and memories. Fragrance adds depth to one’s expression to our everyday experiences. The best perfume can act as a feel-good stimulant, help you relax, make you feel more attractive, improve your mood, and reduce stress, ultimately boosting confidence.

Selecting an authentic designer fragrance is essential for achieving a captivating scent and boosting your confidence. But how do you best understand the cologne you adore? Let's delve into what lies beneath the quality perfume you like.

What is perfume?

The term "perfume" originates from the Latin 'per fumus,' meaning 'through smoke.' Perfumes are substances that emit and diffuse a pleasant and fragrant odour – it refers to the enjoyable or distinctive smell of a substance or product. Perfume is created by carefully blending essential scented oils and aromatic chemicals to produce a unique and agreeable scent.

The Perfume notes

Have you ever wondered why a fragrance's scent tends to change throughout the day? This is due to the perfume notes. A fragrance's cycle consists of three parts: top notes, heart notes, and base notes. As the raw materials used in making the perfume interact with the skin's chemistry, the scent evolves over time. The longevity of each note depends on the perfume concentration – the higher the concentration, the longer the scent lasts.

Top notes

The top notes are the initial scent you perceive when you apply a perfume. These notes are delicate and light, usually lasting around 15 to 120 minutes based on the concentration. Top notes regularly highlight light floral, fruity, and citrus scents.

Heart notes

Heart notes can be considered as the main essence of the perfume or the fragrance's heart scent. When they interact with your skin's chemistry, they tend to give the fragrance its most distinctive smell. After application, these notes begin to emanate around half an hour and can last about four hours, depending on the fragrance concentration. Heart notes often exude heavy floral scents, herbal, and spice notes.

Base notes

Base notes last the longest. It is usually the familiar lingering scent you smell long after you have sprayed perfume. These notes become noticeable once the heart notes start fading. They typically exude a strong musky scent, as well as herbal and woody scents.

The different perfume types, based on concentration

Fragrances can be classified on the basis of the concentration of pure perfume oils in comparison with other ingredients. This composition affects the perfume's strength and longevity. Concentration alludes to the amount of unadulterated fragrance oil (pure perfume oil) within a fragrance. The higher the proportion of perfume oils, the higher the concentration and the longer the scent lasts. Perfumes can be classified as: -

Parfum – Parfum also known as pure perfume contains the highest fragrance concentration. They contain a concentration of 15% to 40%. However, most perfumes in this category contain a concentration of 20% to 30%. This type of fragrance has the most longevity and tends to be the most expensive perfume, though they are most effective. Parfum perfumes are the best fragrance for people who are prone to allergic reactions since they contain low alcohol content.

Eau de Parfum (EDP) – these types of perfumes contain a concentration of 15% to 20%. Their scent is strong and lasts for about five hours. EDP fragrances are popular for their moderate price and effectiveness.

Eau de Toilet (EDT) – these fragrances have a concentration of around 5% to 15%. It is not as strong as EDP. EDT perfumes feature great scents and are not too overpowering which makes them ideal for everyday wear.

Eau de Cologne (EDC) – These perfumes have a very low concentration of approximately 3% to 5% and offer mild fragrance. The EDC perfume's mild concentration makes it the perfect fragrance for somebody looking for a hint of a scent rather than something strong and long-lasting.

Eau Fraiche – these are the most diluted perfumes with about 1% to 3% concentration. They offer milder and lighter scents and the most affordable perfumes.

Tips for Using Perfume

Apply perfume to your body, not your clothes, to maximize its strength and longevity on your skin.
Keep your perfume bottle tightly sealed to prevent the contents from evaporating and to preserve the fragrance's original scent. The aroma may change if it comes into contact with the air.
Avoid direct sun exposure after applying perfume, as some fragrances may contain undisclosed ingredients that could attract harmful UV rays.
Remember that what’s good for someone else may not be good for you. So, when choosing a fragrance, go for what suits you best, not what suits others. Even luxury perfume brands contain chemicals that can cause hormone disruption and allergic reactions.
When applying perfume to your wrists, avoid rubbing them together to preserve the scent's top, heart, and base notes. Also, try not to overdo it by re-spraying unless necessary, to prevent the pleasant fragrance from becoming overpowering.

Looking for quality designer perfumes online? Look no further than Beauty Ridge, Kenya's #1 cosmetic store. We offer a broad selection of top-notch women's and men's fragrances, as well as kids’ perfumes at pocket-friendly prices. Whether you need the best designer perfumes, colognes, or body sprays, you can find them here. Our fast delivery service makes it convenient to send perfume gifts and surprises. When you order online from Beauty Ridge, we provide same-day delivery within Nairobi and next-day delivery to other parts of the country. Smell amazing to elevate your confident with our great selection of designer perfumes for her and him. Place your order with us today and enjoy hassle-free online shopping!

Product Name	Tom Ford Beau De Jour EDP
Options	100 ml
Price	100 ml @ KES 44,750
Brand	Tom Ford
Availability	In Stock
Shipment	Free

Tom Ford Beau De Jour EDP